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Andrene Leandra's Profile

Experience Summary

I am a motivated, hard-working and target driven Business Development Specialist with over 19 year’s expertise in the field. The skills gained throughout my career have contributed towards me to playing an active and key role in developing and executing all aspects of marketing, business development, B2C and B2B sales campaigns. I am reliable, enthusiastic and take great pride in everything I undertake with a ‘Get It Done’ work ethic. I have excellent self-motivation and organisational skills. Proven to be highly successful by working independently and also leading and working as part of a team. I am able to communicate and present company objectives at all levels to both clients and colleagues alike. View my contact details, availability, and stats.

Experience

Other Experience

I have been working within this industry for 19 years and I am looking for Event Management/Supervisor Roles I am a singer with my own PA system and am available for entertainment at events I am a qualified Indian Head Massage Therapist/Reiki Therapist I am also a Master Practitioner of Neuro Linguistic Programming and a Life Coach

Skills

Other Skills

Previous experience includes - Promotional Consultant/Field Sales Representative A full-time job since leaving university working for a variety of field marketing agencies and clients. Most work employed on a short-term contract basis therefore continually working with a very different and wide variety of clients from Interbrew to Sony, from the G8 Summit to WKD. Responsibilities and achievements: 1EVENT MANAGER – Bulldog Broadband – Overseen, managed and motivated 10 staff members in the distribution and communication of the new broadband internet company Bulldog to general public. 2ROAD SHOW SUPERVISOR – Wrigley’s Chewing Gum - Assisted and directed 16 staff members in the sampling of chewing gum to general public. Road Show began in London and then continued northwards working in every major city throughout the UK. 3MERCHANDISER/AUDITOR – Interbrew – Employed by Interbrew in Asda, Tesco and Somerfield during the Christmas period to ensure all possible stock is on shop floor and prominently displayed. 4DEMONSTRATOR/TRAINER – Sky+ - Demonstrated and sold the new Sky+ system to prospective customers. Trained and communicated employees in the function of the new system and how best to sell to the general public ensuring a high quality of standard of sales was maintained. Most recent promtion work includes; A full-time job since returning from working a season in Spain. Recent Clients have included: • Sky – Event Manager Role for wrapping service for staff • Co-op – Brand Ambassador Role for new store opening • Diageo – Merchandiser for Christmas stock • Homedics – Demonstrator at Girls Big Day Out • Gaggia – Demonstrator/Trainer on long-term Christmas sales campaign • Kleenex – Roadshow Sampler for launch of new product form range • Pursuit Field Marketing – Massage Therapist for corporate function • Royals Tobacco – Sales Rep for instore launch campaign • Sainsburys – Assistant at new store opening

Languages

First language: English

Extra Information

  • Assistant Event Manager

    ROAD SHOW SUPERVISOR – Wrigley’s Chewing Gum - Assisted and directed 16 staff members in the sampling of chewing gum to general public. Road Show began in London and then continued northwards working in every major city throughout the UK.

  • Auditing

    Audit work completed for Philip Morris/Asda/Morrisons/Tesco and Sainsburys

  • Conferences

    I worked at the Immunology and Microbiology Conference at the SECC in Glasgow. My role included registration and looking after delegates and ensuring they were kept to their timetable and taken to outside events.

  • Costume and Character

    Worked on behalf of Sky dressed as an elf for Christmas Wrapping Campaign.

  • Data Capture

    MARKET RESEARCH UK Market Research Consultant A part-time job working for major market research company. Responsibilities and achievements: •Handled outgoing market research telephone calls to customers on variety of market research questionnaires. •Worked on multiple ranges of market research topics that changed from week to week which required me to be able to adapt quickly to the new task at hand.

  • Demonstration

    DEMONSTRATOR/TRAINER – Sky+ - Demonstrated and sold the new Sky+ system to prospective customers. Trained and communicated employees in the function of the new system and how best to sell to the general public ensuring a high quality of standard of sales was maintained. GAGGIA - Demonstrated to John Lewis customer features and benefits of new Gaggia Cubika Plus to increase awareness and sales of products. Also trained staff.

  • Event Management

    EVENT MANAGER – Bulldog Broadband – Overseen, managed and motivated 10 staff members in the distribution and communication of the new broadband internet company Bulldog to general public.

  • Exhibitions

    Demonstrated Homedics Massage Chairs and product on behalf of Boots at the Girls Big Day Out.

  • Fragrance / Counter Cover

    LANCÔME Counter Sales Assistant A full-time job working in one of Glasgow’s most prestigious shops, House of Fraser. Responsibilities and achievements: •Skincare consultant/make-up artist working with the premier giant of the cosmetics industry. •Worked to achieve exceedingly high daily sales targets. •Worked as make-up artist during new product line launches at major events such as in-house fashion shows and award ceremonies.

  • Hospitality

    PB EVENTS Events Sales A full-time job working for PB Events. Responsibilities and achievements included: •Organised and set up meetings with corporate business clients to aid directors to sell event packages such as Six Nations rugby, corporate award ceremonies and numerous concerts. •Assisted in organising and running these events ensuring all clients and their guests were informed of running order of the day, venue and other relevant information they may require.

  • In-store / Store approved

    Frasers John Lewis Debehams Boots

  • Leafleting

    Worked on behalf of Co-Op on a new store launch and was required to hand out leaflets in surrounding area to drive custom into new store.

  • Merchandising

    Worked for Diageo on their Christmas Merchanding Campaign which included merchandising all stock and ensuring all stock from bond was on shop floor and making sure there were no out of stocks Also did this type of work for Tennents.

  • Modelling

    Worked for a local business doing a fashion show to showcase clothing and accessories. Job included a dance show for customers and modelling.

  • Mystery Shopping

    Have worked for Molson Coors mystery shopping customers to ensure staff are fully trained on Brands and know the key features and benefits as well as target audience for each product.

  • Off Trade Sales

    Direct Selling/Account Management for Philip Morris & Molson Coors. Introducing new brands, developing those brands within store with staff training and POS placement and after care sales support by monthly call plan and compliance

  • On Trade Sales

    Direct Selling Molson Coors. Installation of new draught products/packaged products. Support of those new products through staff training and POS placement. Followed up by monthly calls and after care sales support

  • Presenting

    Worked closely with Asda for a number of months doing product launches such as Rangers/Celtic strips in store for the first time, Aero Bubbles and Walkers Crips. Job included carrying out competitions over the stores tannoy system with a micrphone.

  • Roadshows

    Worked on behalf of Kleenex in Tesco's and Asda's aroud the country driving awareness of new product from the Kleenex range through product promotion and giveaways.

  • Sales

    MOLSON COORS Business Development Executive A full time job working with one of the UK’s biggest brewer looking after brands such as Carling, Magners, Coors Light and Grolsch within the on and off-trade. •Looked after call file of 150 existing Coors on-trade accounts ensuring the customers had continued support through merchandising, customer promotions and POS to maximise sales. Also maximised profit of these accounts by ensuring sales of new products and installations. •Prospected new accounts and gained new business.

  • Sampling

    Worked on behalf of WKD sampling at various bars and nightclub offering customers chance to trial new flavours of WKD product and providing customer prizes and giveaways.

  • Security

    Worked at The Ideal Home Show 5 years running looking after the security of the Show home, managing the queue of customers looking to see the show home and ensuring that Health and Safety measures were met within the house at all times.

  • Technology

    Have worked demonstrating HP printers and Dell computers at PC World. Also Canon Printers and Digital Camera.

  • Van Sales

    Molson Coors - Within the off-trade worked with customers such as Tesco, Asda, Morrisons, Keystore, Booker Premier siting product, merchandising area and negotiating additonal space other than what was on planogram.

  • Acting

    Played the role of Carmen Diaz in the hit muscial Fame at The Kings Theatre in Glasgow two years running. Have also done extra work in Taggart and River City

  • Bar Person

    Worked within the busy city centre bar Nomad for 1 year whilst studying at University and also worked in The Quarter Gill for 4 years at functions and managed the lounge bar.

  • Car Driving License

    Have held a valid driving license for 13 years and have ben booked on many driving jobs such as roadshows with branded smart cars. I was also chosen to drive foreign delegates at the G8 summit within Gleneagle from their chinook helicopters to where talks where being held.

  • Computer Skills (Novice)

    I am trained in using Word, Xcell, Powerpoint and general IT use of Internet etc. I have done many demonstrations for HP for printers and Dell laptops and digital cameras for PC World.

  • Make Up Artist

    I worked at Lancome in Frasers covering all promotional activity for 2 years. Within this time I was trained as a make up artist and sales rep for the company worling at some of the stores fashion shows and customers loyalty days

  • Own Transport

    I own my own car and I am willing to travel long distances for work. Alwso willing to stay away on roadshows etc

  • Public Speaking

    I am a perfromer and fully trained singer and have done gigs around the country. I have also worked on promotions where use of the store tannoy/microphone was required to push sale of products.

  • Qualified Dancer

    I am fully trained in B.A.T.D, R.A.D and I.S.T.D Tap, Ballet, Modern and Disco since the age of three. I have been involved in many fashion shows and musicals where dance is required.

  • Qualifications

    1998 – 2002 BA (Hons) 2.2 in Business and Information Management at Glasgow Caledonian University Subjects studied: Financial Studies, Economics, Psychology, Law, Entrepreneurial Studies, New Venture Creation, Business Information Technology and Marketing. 1992 – 1998 Whitehill Secondary School 5 GCSE’s: Management Information Studies [A], English (B), Modern Studies (B), Biology [C], Art [B]. 8 Standard Grades.

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