Dave's Profile
Experience Summary
I originally come from Northampton, though I haven't lived there for 28 years.
Originally from the printing/prepress industry, where I did a 5 year apprenticeship. Got into the electronics side of the business. I've lived in NZ, Australia, USA and Canada where I got into high end sales. Moved back to UK in 2001 and since then, I've done business development, sales, tactical marketing via SFS and worked selling membership for two major wildlife and nature conservation charities, where I developed new venues and beat targets. Now back with SFS. I like equipment demonstrating I worked on a TomTom campaign and sold HP Computers successfully in John Lewis through an agency on SFS. I've worked at food & craft shows and I like promoting food brands.
Wildlife Fundraising (Central) Ltd. - Littlemore Oxon. April 2013 – August - 2013
Membership Recruiter – Part of a team covering eight Wildlife Trusts, working mainly in Buckinghamshire, Berkshire & Oxfordshire (BBOWT). But also in Hertfordshire for Herts. & Middlesex Wildlife Trust (HMWT). Reporting to the Recruitment Manager. On 0 hours contract with hourly rate or commission.
• Responsible for new memberships for respective trusts (47 Wildlife trusts)
• Make sure memberships were Gift Aided whenever possible.
• Recruited at Supermarkets and other retail outlets. Country fairs and shows, food & craft shows
• Maintained a two membership a day target average.
• Responsible for reporting memberships weekly and sending paperwork to appropriate Trusts.
• Recruited in conjunction with Outreach team who did activities for children directly for BBOWT at selected events.
Royal Society for the Protection of Birds (RSPB) - Banbury Oxon May 2008 – April 2013
Membership Development Officer (MDO) – Working for the Midlands Regional Office as part of the marketing team, but out posted to home office and travelling to sites, meetings and conferences
• Responsible for selling new memberships for RSPB in Buckinghamshire, Oxfordshire & Warwickshire. As part of the In House team. Working to set targets, KPIs & AACs. Which have been consistently met and exceeded. Most memberships on team 2009
• Regional lead for corporate memberships. Only Corporate membership to date on team
• Managing a team of volunteers for events, directing them and appraising them at years end
• Responsible for finding own events and venues, contacting the organisers and booking them with RSPB.
• Recruited mainly at country shows, museums, garden centres, hospitals and a prison. Also at large venues such as Stoneleigh and NEC
• Secured £500 per/annum donation from Rothschild’s Foundation at Waddesdon Manor Aviary for RSPB Sumatran Rain Forest Campaign, through meetings with curator.
• Responsible for making sure all membership materials sent off in timely fashion, all H & S issues and RSPB vehicle.
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David Butlin Business Development. - Aylesbury Buckinghamshire. April 2003 – May 2008
Independent Business Developer & Field Sales Representative. - Promoting challenging new concept products. Sales & sales support services. Identifying and appointing with decision-makers. Additional “hawker” and sales support at exhibitions. Developing new market opportunities by cold calling prospects both physically and by telephone. Technical support and training.
Clients and services included: Premium Pet Foods Ltd – Exclusive importer of Nutro Choice® Super Premium dog & Cat foods
Business Developer: responsible for stimulating business in accounts either not stocking products or with slow sales growth.
• Researching new business areas, such as catteries creating & updating client information databases, prospecting and cold calling.
• Conducted sales training and customer seminars on product range, creating loyalty from store staff.
• Responsible for updating POS and making sure displays stocked, presentable and up to date.
• Brought back customer previously lost by territory representative, now a profitable account once more.
In Store Product Advisor/Demonstrator: working in a self employed, part time capacity, mainly at weekends.
Responsible for promoting and selling the Nutro Choice®, super premium range of cat and dog food products, through direct face to face interaction with store customers, using comparison formulas with rival products. Building strong working relationships with store staff, and acting in an ambassadorial role for the company.
• Directly responsible for many conversions from other products thus bringing on board long-term customers for the company.
• Forged excellent relationships with store staff always welcome back
• Have secured in store shelf space for product where there was none prior to demo
• Responsible for training store staff and management on Nutro Choice® product range and how to sell by comparison..
• Considered one of the best demonstrators on the team with most conversions from rival products, given two pay increases and £50 gift voucher for performance in first year.
Work for several Agencies in the field of Tactical Field Marketing including:
• Intelligent Marketing Services Ltd (IMS) • Infinite Group • Team Promotions • Resource Experience Ltd (REL) • Cosine
Directly increasing sales of product instore, using in-store demonstrating, merchandising and sampling activities and events, to raise consumer awareness.
• Promotional work for the RSPB; working in both stores and garden centres signing up many new members for latest membership drive. Had more sign ups in a single weekend than rest of the team put together, now an ambassador for the organisation based on performance.
• Conducting Instore Demonstrations for Fuji digital cameras, HP computers Aerobed & TomTom directly resulting in product sales on the day and raising awareness to the consumer.
• Various merchandising activities, including auditing & digital photography of merchandise.
Newscanner plc. – Programmable LED messaging and security products
UK Business Developer and sales representative for manufacturer of unique LED messaging system, with an integrated CCTV option. Selling to the independent supermarket environment, libraries and licensed trade.
• Used leasing option to encourage prospects to buy improving sales dramatically.
• Co-ordinated graphic design and print companies, to create a dynamic, cohesive look for sales, marketing materials and exhibition equipment, achieving brand standardisation and saving money for client.
• Attended trade shows such as Nisa Today’s delivering practical demonstrations to prospects.
Brooks Randall Marketing Communications Ltd. - Aylesbury Buckinghamshire. April 2002 – March 2003
New Business Development Manager. Selling for a graphic design studio, within a B2B marketing and PR company, specialising in the manufacturing sector. Working along side the marketing, copywriting & PR team, identifying prospects and building ongoing dialogues.
• Instrumental in developing sales and marketing processes for both print, the Web, exhibition stand graphics and hardware.
• Secured accounts, using business networking, mailshots and cold calling.
• Introduced a dynamic new signage product to company portfolio creating more opportunities in the exhibition sector.
• Taking an active role in researching new market sectors and to produce more dynamic sales collateral.
• Introduced a sceptical Managing Director, to the concepts of business networking. Introduced and encouraged use of email for mailshots resulting in sales. View
my contact details, availability, and stats.
Experience
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Other Experience
AS WELL AS MY EXPERIENCES VIA STUCK FOR STAFF I HAVE WORKED IN GARDEN CENTRES AND SUPERMARKETS FOR BOTH RSPB & WILDLIFE TRUSTS, OBTAINING MEMBERSHIPS FOR BOTH ORGANISATIONS.
Skills
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Languages
First language: English
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Extra Information
Airport Passholder
Assistant Event Manager
Auditing
Automotive
Chef
Conferences
Costume and Character
Credit Card Trained
Data Capture
Demonstration
FUJI DIGITAL CAMERAS 2007 MLTON KEYNES BEATTIES
FUJI DIGITAL CAMERAS 2008
TOMTOM DEMONSTRATING TO GENERAL PUBLIC FROM TOMTOM VEHICLE MK 2007
AEROBED DEMONTRATING BLOW UP BED IN TESCO 2007
Event Management
Exhibitions
Fragrance / Counter Cover
Hospitality
Installation
In-store / Store approved
NUTRO CHOICE PREMIUM CAT & DOG FOODS 2005-7. IN-STORE, DEMONSTRATING DIFFERENCES FROM GROCERY TYPE PET FOODS AND CONVERTING CUSTOMERS TO NUTRO. HIGH SUCCESS RATE.
HP LAPTOP COMPUTERS JOHN LEWIS HIGH WYCOMBE 2007
LINDT CHOCOLATE HOUSE OF FRASER 2007-8
RSPB THROUGH IMS GETTING PEOPLE TO SIGN UP TO THE CHARITY IN WYVALE AYLESBURY & HARE HATCH AND HOMEBASE HIGH WYCOMBE AND KINGS LANGLEY. I WENT TO WORK FOR THE CHARITY FOR 5 YEARS AFTER THIS.
Leafleting
Merchandising
GOODFELLAS PIZZA TESCO 2007 HIGH WYCOMBE
CD DVD MERCHANDISING HOUSE OF FRASER AYLESBURY 2008
DVD CV MERCHANISING HEMEL HEMPSTEAD & WATFORD 2007
Modelling
Mystery Shopping
Off Trade Sales
On Trade Sales
Presenting
Rigging
Roadshows
Sales
NEW BUSINESS DEVELOPMENT MANAGER BROOKES RANDALL LTD AYLESBURY 2002-3
SALES REPRESENTATIVE NEWSCANNER SLOUGH SELLING ELECTRONIC SIGNAGE PRODUCT 2003-4
HP COMPUTERS JOHN LEWIS HIGH WYCOMBE OCTOBER 2008
Sampling
SAINSBUYS MILTON KEYNES 2007
Security
Technology
TOMTOM MILTON KEYNES 2007
HP COMPUTERS JOHN LEWIS HIGH WYCOMBE 2007
FUJI DIGITAL CAMERAS BEATTIES MK & SAINSBURYS KINGS LANGLEY
HP LAPTOP COMPUTERS JOHN LEWIS HIGH WYCOMBE OCTOBER 2008
Van Sales
Acting
Bar Person
Car Driving License
Computer Skills (Advanced)
FAMILIAR WITH PC UP TO WINDOWS 8. HAVE WORKED ON APPLE MAC.FIMILIAR WITH OFFICE, EMAIL, INTERNET & DATABASES
Computer Skills (Novice)
CRB
Face Painting
First Aid Certificate
Health / Hygiene Cert
HGV Driving License
Make Up Artist
Motorcycle License
Nail Technician
Own Transport
Public Speaking
I HAVE GIVEN TALKS TO AUDIENCES AT MEMBERSHIP EVENTS AND VENUES, FOR RSPB.
Qualified Dancer
Roller Skating / Blading
Qualifications
CSE PASSES IN MATHS, ENGLISH, HISTORY, GEOGRAPHY, ART AND RI 1969
CITY & GUILDS IN PHOTOGRAVURE PROCESS LONDON COLLEGE OF PRINTING 1970-4